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Receive 20% off your first purchase of $100 or more. Use promo code MYFIRSTTIME at checkout.


$12.00 $24.00

This lightweight crème by OUAI protects your hair from heat styling, smoothes dry ends and gives fine-to-medium hair a lived-in look with light-reflecting shine.

How to use: Apply a dime-sized amount to ends after a blow-out.

  • 3.4 oz.
  • Paraben-free
  • Made in the USA

Hair care company OUAI was founded by hairstylist Jen Atkin, whose celebrity clients include the Kardashian, Jenner and Hadid sisters, Katy Perry and Chrissy Teigen. Atkin says, "Hair care has become so serious. With OUAI, I wanted to create a breath of fresh hair … for real life, for real women. Luxury products that are simple, affordable and classic."